Storytelling is an art, but there's also a science behind it.
Finding ways to identify imaginative breaks from conventional thinking, address clients' pressing needs (clarifying objectives, constraints and opportunities) and deliver value to the viewer.
Applying strategic insights into clear roadmaps that guide story development, creative vision, technology planning and the allocation of scarce resources.
Production is about execution — leading teams from pre-production through delivery overseeing scoping, casting, multi-million dollar budgets, negotiations, operations, editorial tone and pacing.
Guiding teams on the behaviors necessary for career development and organizational success, and shaping practices to help those behaviors be expressed and sustained.
Programs that treat the viewer as an intelligent human being — that place the right voices on the right platforms — with stories that deepen the connections between brands and consumers.
Innovations in technology, workflow and analytics that increase process efficiencies, improve collaboration, and identify opportunities for improvement.
I've been producing award-winning, story-driven media for two decades
I work hard to operate with Imagination, Integrity, Inclusivity and Impact
I've learned when we surround brands with stories that are meaningful to people — that surprise, delight and deliver value — they respond not only with their business, but also as fans and advocates
I like to understand how things work and what makes people tick, so I ask a lot of questions. "What if..." is one of my favorites
I'm not very good at posing
Produceddigital video generating the highest number of online views of any video in American Express history ( 19 million+ )
Producedfirst-ever virtual reality programming in which people actually against a virtual character Maria Sharapova in You Versus).
Produced Hampton's International Film Festival Best Picture Screen Door Jesus, one of the first motion pictures shot & edited 100% digitally (U.S. Theatrical Release).