Experience-based and data-driven. Focused on understanding people's needs, desires and behaviors, the possibilities of technology and the requirements for business success.
Leading diverse teams from creative development through delivery, overseeing concept development, scripting, editorial, multi-million dollar budgets, negotiations, operations and distribution.
Programs that treat the viewer as an intelligent human being — that provide meaning and relevance, track engagement and acquisition, and identify opportunities for improvement.
Innovations in technology, workflow, data and analytics that increase process efficiencies, improve collaboration and deliver better customer experiences.