ANALOGIA

Project Type: Multi-Media / Experiential
Client Name: Ben Tritt
Location: New York City
Website: www.installationatbryantpark.com

DELIVERABLES:

Production

Project Management

Digital Strategy

Research

Client / Investor Relations

Budgeting

Scheduling

Negotiations

Marketing

Scripting

OBJECTIVE:

Introduce Ben Tritt to the New York art world and generate publicity about the artist and his work.

STRATEGY:

In Manhattan, the only way to attract attention is to create something that's never been seen before. Working closely with the artist, we developed a plan to build the largest freestanding structure of its kind — a 6-story tall ziggurat pyramid supporting twelve massive canvases (inspired by scultpures from the MET), on a soaring bamboo scaffolding.

RESULTS:

  • The first structure of it's kind ever produced, designed and built in New York City
  • More than 4 million people experienced Analogia during it's 18-day run
  • Project was reviewed by the New York Times, WNYC, Timeout and NY1
  • Ben Tritt was subsequently displayed in a prominant NY gallery

ANALOGIA

"David is a true leader who instills confidence and purpose in everyone on the team. He is thoughtful, inclusive, gives amazing counsel, thinks through all possibilities, acts decisively and gets things done. Explaining his full value is hardly possible, so I'll sum up this way: Analogia was an incredibly complex project that we simply could not have completed without him."

- Ben Tritt, artist

PRODUCTION STILLS

CASE STUDIES

scent lab (social media)

you vs. (virtual reality)

teamed up (broadcast)

People are watching

LET'S ENGAGE THEM.