Project Type: Commercial / Social Media
Client Name: Kia Motors
Location: New York City
Leverage Kia's standing as the Official Automotive Partner of the NBA to increase test drives at participating Kia dealerships across the country.
The campaign engages audiences with humor and inclusion — tongue-in-cheek videos introducing air fresheners made from "the uniquely pungent scent" of NBA teams — developed in the “Kia Scent Lab.” The videos end by inviting viewers to collect a free air freshener with a test drive at participating Kia dealerships. The campaign was customized for a national audience and twelve regional markets.