TEAMED UP

Project Type: Broadcast
Client Name: American Express
Location: Los Angeles
Website: www.americanexpress.com

DELIVERABLES:

Strategy

Development

Production

Market Research

Contract Negotiations

Union Negotiations

Budgeting

Scheduling

Post-Production

Content Marketing

OBJECTIVE:

Create original content that places cardmembers closer than ever before to the game they love.

STRATEGY:

Connect fans with their passion and reimagine the ways they experience their favorite sports. Select American Express Card Members would be given the chance to participate in an intimate Q&A session with Kobe Bryant.

RESULTS:

  • The campaign reached a broadcast audience of 30 million NBA fans nationwide
  • Ancillary content reached an additional 7 million fans online and through social media
  • The campaign generated more than 600 million earned media impressions
  • Due to overwhelming fan response, American Express ordered Teamed Up 2 with Shaq and Phil Jackson

TEAMED UP

"The response — internally from senior management, and more importantly from fans and cardmembers — was overwhelming. American Express is dedicated to bringing the fans closer to the games they love than ever before and Momentum delivered. The production, the live event for cardmembers, and the results far exceeded our expectations."

- American Express

PRODUCTION STILLS

CASE STUDIES

scent lab (social media)

you versus (virtual reality)

analogia (experiential)

People are watching

LET'S ENGAGE THEM.