TEAMED UP

Project Type: Broadcast
Client Name: American Express
Location: Los Angeles
Website: www.americanexpress.com

RESPONSIBILITIES:

Strategy

Creative Development

Contracts & Negotiations

Casting

Production

Editorial

OBJECTIVE:

Create original content that places cardmembers closer than ever before to the game they love.

STRATEGY:

Connect fans with their passion and reimagine the ways they experience their favorite sports. Select American Express Card Members would be given the chance to participate in an intimate Q&A session with Kobe Bryant.

RESULTS:

• The campaign reached a broadcast audience of 30 million NBA fans nationwide

• Ancillary content reached an additional 7 million fans online and through social media

• The campaign generated more than 600 million earned media impressions

• Due to overwhelming fan response, American Express ordered Teamed Up 2 with Shaquille O'Neal and Phil Jackson