TEAMED UP

Project Type: Broadcast
Client Name: American Express
Location: Los Angeles
Website: www.americanexpress.com

DELIVERABLES:

Strategy

Development

Production

Market Research

Contract Negotiations

Union Negotiations

Budgeting

Scheduling

Post-Production

Content Marketing

OBJECTIVE:

Create original content that places cardmembers closer than ever before to the game they love.

STRATEGY:

Connect fans with their passion and reimagine the ways they experience their favorite sports. Select American Express Card Members would be given the chance to participate in an intimate Q&A session with Kobe Bryant.

RESULTS:

  • The campaign reached a broadcast audience of 30 million NBA fans nationwide
  • Ancillary content reached an additional 7 million fans online and through social media
  • The campaign generated more than 600 million earned media impressions
  • Due to overwhelming fan response, American Express ordered Teamed Up 2 with Shaq and Phil Jackson

TEAMED UP

"The response internally from senior management — and more importantly from fans and cardmembers — was overwhelmingly positive. American Express is dedicated to bringing the fans closer to the games they love than ever before and Momentum delivered in phenomenal fashion."

— American Express

PRODUCTION STILLS

CASE STUDIES

scent lab (social media)

you versus (virtual reality)

analogia (experiential)

People want to hear your story.

LET'S INSPIRE THEM