YOU VERSUS

Project Type: Virtual Reality / CGI
Client Name: American Express / U.S. Open
Location: Los Angeles / Dallas
Website: www.americanexpress.com

DELIVERABLES:

Strategy

Development

Production

Technology

Union Contract Negotiations

Budgeting

Scheduling

Post-Production

Content Marketing

OBJECTIVE:

Place American Express Card Members closer to the action than ever before, delivering an entertainment experience they would never forget.

STRATEGY:

Move people beyond passive virtual reality and get them up and swinging. Guests would be handed a responsive haptic “racquet,” and once they slipped on the VR headset would find themselves transported onto a professional USTA court, facing down Maria Sharapova. Inside the virtual world they could return her groundstrokes, lobs and even her famous serve.

RESULTS:

  • First-ever VR to blend live-action video, CGI, and the ability to fully move in a virtual world as you moved in the real world
  • More than 8,000 fans experienced You Versus during the two weeks of the U.S. Open
  • The supporting video garnered more than 19 million online views — the most of any video in American Express history
  • Bill Gates played You Versus and tweeted his experience to his 24 million followers
  • Project generated more than 1 billion earned media impressions

YOU VERSUS

"Exceptional creative, groundbreaking technology, and flawless execution. All you had to do was look at people's faces when they took off the VR headset to know they'd never experienced anything like it. I'm going to mix sports here, but You Versus was a home run with fans and a grand slam for our brand."

— American Express

PRODUCTION STILLS

CASE STUDIES

scent lab (social media)

teamed up (broadcast)

analogia (experiential)

People want to hear your story.

LET'S INSPIRE THEM