I believe in understanding people through data...
We've never known so much about people and understood them less. If we're going to build more meaningful connections, we need to stretch our understanding of what moves people and why. Not only through data, but by understanding the cultural, emotional, and psychological drivers that motivate behavior.
...supporting people through adaptive systems...
As a producer with a background in psychology and strategic operations, I understand that adaptive systems and processes are a key element to sustained creative success. I also know that effective systems are built not just on technology, but on a clear understanding of human needs and business outcomes.
...and connecting people through story.
For most brands, storytelling is little more than a catch phrase. In actuality, it's a research-proven differentiator that transforms cold data into warm, powerful, actionable experiences. But to craft consistently effective media, we must apply the science of human behavior to the art of media creation.